About Sydney Ledden

Sydney Ledden is a UX and CX strategist, researcher, and designer who specializes in human-centered, data-driven experiences across digital and physical environments. With a deep passion for Neurodesign, service design, and emerging technologies like AI, she blends research, strategy, and innovation to create seamless, accessible experiences that enhance user interaction, engagement, and well-being.

Sydney is the founder of Sentio, a creative consultancy where she explores user research, experience strategy, and visual communication through collaborations with startups, mid-sized businesses, and mission-driven organizations. Her work extends beyond digital design—she is actively involved in Design for Health initiatives and consults with Next Steps Consulting to create inclusive, user-friendly physical environments that support neurodiverse communities.

A Career Built on Research-Driven, Impactful Design

Education & Hands-On Learning

Sydney’s journey into UX began with her studies in Biology at Augusta University, where she explored the intersection of human behavior, visual communication, neurology, and psychology. She deepened her expertise by working alongside local UX and graphic designers, gaining firsthand experience in usability research, accessibility, and information architecture.

Driving Business Growth Through UX at Tire City Potters

At Tire City Potters, Sydney transformed the business by automating workflows, designing user-friendly interfaces, and optimizing customer engagement. She developed custom ordering systems and community workshop platforms, drastically improving operational efficiency and key business KPIs through research-backed, user-friendly design solutions.

Enhancing Experience & Strategy at WSI Corporation

As a Design Specialist & Trade Relations Manager at WSI, Sydney worked with high-end clients to develop UX strategies, 3D renderings, and branding solutions. Her ability to blend design thinking with data insights led to a 25% increase in customer engagement and $2.5M in sales, earning her a spot in West Elm’s President’s Club for exceptional client solutions.

Leading Sentio & Creating Research-Driven, Inclusive Environments

Through Sentio, Sydney collaborates with startups, mid-sized businesses, and community organizations to integrate user research, service design, and experience strategy into their projects. Her work includes:

Digital Research & UX Optimization – Conducting usability studies, customer journey mapping, and accessibility audits to refine digital experiences.

Physical Environment Design & Inclusive Spaces – Partnering with Next Steps Consulting to improve wayfinding systems, event layouts, and sensory-friendly spaces for neurodivergent individuals.

Design for Health Initiatives – Exploring the intersection of health, technology, and design to create human-first, research-driven environments that improve well-being.

Beyond Design—Research, Strategy & Impact

Sydney is more than a designer—she is a researcher, strategist, and problem solver committed to creating inclusive, user-centered experiences across industries. She thrives at the intersection of technology, human behavior, and accessibility, leveraging data, psychology, and design thinking to craft experiences that not only function well but improve lives.

While Sentio allows her to explore passion projects, Sydney is eager to bring her expertise to a larger team or organization where she can lead research-driven UX/CX initiatives, optimize service experiences, and contribute to human-centered innovation.