• Project Overview

    The purpose of this project is to create a high-conversion, user-friendly landing page on Webflow, specifically designed to cater to Fidari’s directory visitors, especially those managing cancer care (caregivers, patients, family members) interested in Rosarium’s home modification services for in-home chemotherapy readiness. This page should build trust, provide clear information on Rosarium’s services, and direct user inquiries to Rosarium’s CRM for follow-up.

  • Objectives

    1. Create Awareness: Introduce Rosarium’s home modification services for cancer patients and caregivers in a supportive, empathetic tone.

    2. Maximize Inquiries: Encourage conversions through an easy-to-navigate, engaging landing page that guides users to request additional information.

    3. Smooth Integration: Ensure that the landing page links smoothly from Fidari and directs all submitted information into Rosarium’s custom CRM.

    4. Optimize for SEO: Increase page visibility and organic reach through backend SEO optimization.

    1. Entry from Fidari Directory ➔ Splash Page (disclaimer)

    2. Landing Page:

      • Introduction & Value Proposition: Clear messaging on how Rosarium’s services can help with in-home chemo.

      • Pain Points: Briefly outline the challenges in modifying a home for cancer care.

      • Stats Section: Relevant stats to show the importance and success of home modifications.

      • Key Services: Summary of Rosarium’s offerings (e.g., consultations, modifications).

      • Conversion Section: Visible form and clear CTA buttons.

    Form Submission ➔ Automated Confirmation Email ➔ CRM Capture for Follow-up

    1. Who is the ideal user persona, and what are their primary pain points?

    2. What type of information are users likely looking for on the page?

    3. What design elements best convey trust and support for older, female-oriented demographics?

    4. How do we prioritize conversion actions?

    5. What kind of follow-up content (video, PDF, articles) would provide additional value?

    6. What are the key visual elements needed to create a reassuring and credible environment?

    7. How should the mobile and desktop experiences differ, if at all?

Webflow was the software of choice to reduce the businesses need for front end engineering.