Case Study: UX/UI Redesign of Tire City Potters Website (2017 - 2024)

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Case Study: Tire City Potters Website Redesign

Overview
This UX/UI redesign transformed the Tire City Potters website into a dynamic, user-centric platform, aligning it with business goals and enhancing user engagement and conversions.

Goals

  1. Showcase Diverse Classes: Clearly present class offerings with an intuitive registration system.

  2. Convey Studio Identity: Use visual storytelling and social media integration to reflect the studio's unique character.

  3. Streamline Inquiries: Simplify commission requests and private event inquiries.

  4. Enhance Social Media Presence: Drive engagement through consistent, collaborative posts with local businesses.

Research and Insights

  • User Interviews & Data Analysis: Assessed user preferences and popular programming.

  • A/B Testing: Optimized layouts, class ordering, and content sections to boost engagement and conversions.

Design and Development

  • Information Architecture: Improved navigation and content discoverability, guiding users to key actions.

  • Optimized Registration Flow: Integrated Acuity Scheduling for real-time class sign-ups and management.

  • Visual Storytelling: Professional photography showcased the studio’s atmosphere and artwork, complemented by social media integration.

  • Simplified Inquiries: Redesigned forms for streamlined data collection, leading to a 35% increase in inquiries.

Results

  • Increased Engagement: 40% rise in average session duration.

  • Higher Conversion Rates: 50% increase in class registrations.

  • Improved Visibility: 30% boost in organic traffic through SEO and social media.

  • Enhanced Efficiency: 25% reduction in administrative overhead.

Conclusion
The redesigned website effectively met Tire City Potters' business goals, creating a scalable platform that improves user experience, drives engagement, and delivers a substantial return on investment.