UX/UI Redesign of Tire City Potters Website (2016 - 2024)

Revamp Coming 2025: Scroll to Bottom to View

Case Study: Tire City Potters Website 2024 design

Overview
This UX/UI redesign transformed the Tire City Potters website into a dynamic, user-centric platform, aligning it with business goals and enhancing user engagement and conversions.

Goals

1. Showcase Diverse Classes: Clearly present class offerings with an intuitive registration system and reduce ambiguity with FAQ section and images.

2. Convey Studio Identity: Use visual storytelling and social media integration to reflect the studio's unique casual and funky character.

3. Streamline Inquiries: Simplify and enhance rate of commission requests and private event inquiries.

4. Enhance Social Media Presence: Drive engagement through consistent, collaborative posts with local businesses.

Research and Insights

• User Interviews & Data Analysis: Assessed user preferences and popular programming.

• A/B Testing: Optimized layouts, class ordering, and content sections to boost engagement and conversions.

Design and Development

• Information Architecture: Improved navigation and content discoverability, guiding users to key actions.

• Optimized Registration Flow: Integrated Acuity Scheduling for real-time class sign-ups and management.

• Visual Storytelling: Professional photography showcased the studio’s atmosphere and artwork, complemented by social media integration.

• Simplified Inquiries: Redesigned forms for streamlined data collection, leading to a 35% increase in inquiries.

Results

• Increased Engagement: 40% rise in average session duration.

• Higher Conversion Rates: 50% increase in class registrations.

• Improved Visibility: 30% boost in organic traffic through SEO and social media.

• Enhanced Efficiency: 25% reduction in administrative overhead.

Conclusion
The redesigned website effectively met Tire City Potters' business goals, creating a scalable platform that improves user experience, drives engagement, and delivers a substantial return on investment.