UX/UI Redesign of Tire City Potters Website (2016 - 2024)

Tire City Potters UX/UI Redesign

Overview

The Tire City Potters website was transformed into a seamless, user-centric platform that aligns with business goals while enhancing engagement, conversions, and operational efficiency. We also worked from 2018-2020 as Tire City’s social media marketers. We created flyers and other community campaigns for programming and classes we designed. We added over 2,500 engaged community members to their profiles.

Project Goals

• Showcase Diverse Classes → Intuitive registration system, detailed FAQ, and engaging visuals.

• Convey Studio Identity → Visual storytelling and social media integration reflecting the studio’s creative culture.

• Streamline Inquiries → Simplified commission and private event request process.

• Enhance Social Media Presence → Stronger collaboration with local businesses to drive engagement.

Research & Insights

• User Interviews & Data Analysis → Identified user preferences and top-performing programs.

• A/B Testing → Optimized layout, class visibility, and content structure to boost conversions.

Design & Development

• Information Architecture → Improved navigation and content discoverability.

• Optimized Registration Flow → Integrated Acuity Scheduling for real-time bookings.

• Visual Storytelling → High-quality photography and dynamic content.

• Simplified Inquiries → Redesigned forms, leading to a 35% increase in submissions.

Results

Metric Impact Engagement

40% increase in session duration

Conversions 50% growth in class registrations

Organic Traffic 30% boost via SEO and social media

Operational Efficiency 25% reduction in admin workload

Conclusion

The redesigned Tire City Potters website successfully improved user experience, business efficiency, and brand engagement, creating a scalable platform for long-term growth.