Case Study: UX/UI Redesign of Tire City Potters Website (2017 - 2024)
Click images to view live documents, posts, and websites.
Case Study: Tire City Potters Website Redesign
Overview
This UX/UI redesign transformed the Tire City Potters website into a dynamic, user-centric platform, aligning it with business goals and enhancing user engagement and conversions.
Goals
Showcase Diverse Classes: Clearly present class offerings with an intuitive registration system.
Convey Studio Identity: Use visual storytelling and social media integration to reflect the studio's unique character.
Streamline Inquiries: Simplify commission requests and private event inquiries.
Enhance Social Media Presence: Drive engagement through consistent, collaborative posts with local businesses.
Research and Insights
User Interviews & Data Analysis: Assessed user preferences and popular programming.
A/B Testing: Optimized layouts, class ordering, and content sections to boost engagement and conversions.
Design and Development
Information Architecture: Improved navigation and content discoverability, guiding users to key actions.
Optimized Registration Flow: Integrated Acuity Scheduling for real-time class sign-ups and management.
Visual Storytelling: Professional photography showcased the studio’s atmosphere and artwork, complemented by social media integration.
Simplified Inquiries: Redesigned forms for streamlined data collection, leading to a 35% increase in inquiries.
Results
Increased Engagement: 40% rise in average session duration.
Higher Conversion Rates: 50% increase in class registrations.
Improved Visibility: 30% boost in organic traffic through SEO and social media.
Enhanced Efficiency: 25% reduction in administrative overhead.
Conclusion
The redesigned website effectively met Tire City Potters' business goals, creating a scalable platform that improves user experience, drives engagement, and delivers a substantial return on investment.